Peer pressure didn’t end in high school.(Bummer, right?)
In fact, 60-70% of purchase decisions are based on friend recommendations.
Humans naturally form groups and ideas diffuse throughout them. Target your marketing message to close, highly-networked peer groups to spread your marketing message.
The social landscape is always changing. With our intelligent algorithm we track communication patterns and predict how groups will form in the future. Use that data to plan future marketing and sales opportunities.
We identify your customers who are most likely to “up-sell” or buy a new service. Use this data to send targeted offers directly to them and see a lift in your sales.
Our algorithm can predict which customers are most likely to leave your service. Use this data to be proactive and communicate directly to at-risk customers.
Our machine-learning algorithm uses artificial intelligence that mimics human learning. With repetition and experience our algorithm improves it’s own performance.
The team at Peer Analytics, using over 30 years of research, has developed a patented analytics system that is uses communication data to identify social groups, influencers in those groups, and predict trends over time.
World leading social analytics expert, Professor John Galloway, is considered a national treasure and has used his algorithms to capture serial killers and terrorists. The rest of us are pretty cool, too.
Jack and Jill texted 20 times every day for the last 3 weeks. Jack and Henry texted 30 times in the last week. Who’s better friends?
You see, by using simple information like all that stuff you’ve probably seen on your parents’ phone bill, we can identify who’s better friends and who is most popular out of those friends. Once you know that, companies are better able to form relationships with people who want to buy what they sell.
Information spreads naturally through friends. Social influencer (people with frequent back and forth communication with many friends/groups of friends) spread information further and with more impact. When information is shared by an influencer, it is seen by their friends as evocative, trustworthy, and sticky.
By running your communication data through our intelligent algorithm, we find communication patterns within social groups, identify key influencers, and predict emerging social groups. Using that data, you can direct key messages to users of each group.
It is said rather famously that When a butterfly flaps its wings in one part of the world it may lead to a hurricane occurring in another part of the world, via non-linear 'knock on' effects.
The "non-linear 'knock on' effects" contained in this quote from Chaos theory, underpin how our software works as a very unique and powerful analytics engine.
It comprises a set of integrated algorithms for the processing of P2P data (or M2M, etc) which make possible the identification of smallish and tightly-knit peer groups in social network analysis (SNA) or similar datasets that otherwise remain buried and not able to be found any other way.
These peer groups are natural forming hotspots of peer pressure that can be leveraged to lift the response rate of marketing messages when the messages are seeded appropriately into a customer/subscriber base over time.
Our Machine Learning algorithms predicatively model key dynamical features and target points and thereby ensure the effective and accurate guidance of the progressively targeted seeding of a client’s marketing message – thereby maximising peer group pressures toward behavioral conformity and the client’s marketing ROI.
Our methods employ the principles of Complex Systems theory and Social Network Analysis (SNA) in the unique algorithms that we have developed and proven over many years for the dynamical modelling of the independency of activities and metrics development of ‘big data’ network properties.
With our clear documentation, know just where to target your message.
Use an intelligent machine for the most accurate and valuable insights.
Market more intelligently and accurately with our precise analytics. Our world class team will work with you directly to provide the most valuable social insights.
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