REDUCE YOUR CHURN – IMPROVE YOUR MARKETING ROI
Two major issues all telecommunication companies continue to face are:
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Customer CHURN
Spending huge amounts of marketing dollars to capture new customers, offsetting those moving to a new supplier.
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Customer to up-sell / cross-sell
What if a low-cost option was available to address the profit draining impact of customer CHURN and reduce the cost of identifying the ‘most likely’ to up-sell?
World leading Social Analytics expert, Professor John Galloway and the team at Peer Analytics, has refined 30 years of research, putting the finishing touches on their Social Networks Analytics (Predictive) - SNA(p)™ - solution.With a track record well documented in the global media and known throughout security services, the SNA(p)™ solution is leading the way Telecommunications operators can now reduce churn in the customer base to previously unattainable levels and increase up-sell sales and marketing ROI.
A leading Australian Telco used SNA(p)™ to pre-emptively and more accurately than they ever had before, pinpoint targeted offers to their customer base and identify big gains in “lift” in their existing predictive models.The result was:
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Increased customer “stickiness”
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reduced customer churn
With both the above achieved at lower costs than previous churn management strategies and yet complementary to them.
A second Australian operator was able to significantly reduce churn in their customer base and increase the sales and revenues from advertised products and services.SNA(p)™ utilises unique SNA technology proven originally in law enforcement and counter terrorism predictability, to pinpoint who would next commit a crime or had high likelihood of next committing a terrorist act.
Successful usage by intelligence agencies led to adaptation of the principles to telecommunications where highly accurate targeting of persons is key to complement and boost existing churn reduction measures and strategies to increase marketing ROI.